Work


Professional Portfolio

Intro

I have gathered a small selection of my professional work below.
For most the projects I have been involved in both the strategical and operational work, as well as involved
in the implementation, design, communication and maintenance.
For full Resume, qualifications, recommendations etc. see my LinkedIn Profile

maya lorentzen


Websites, Online Content and Social Media 


Website development, design and content

Scandia Housing website
Website for midsize Danish company specializing in property rental targeting private landlords and rental agencies.
Full responsibility for all development and optimization in cooperation with a Danish web bureau. Including strategy development, optimized conversion and bounce rate, sales, usability, functionality, design, communication, user testing etc.
Continuous management and optimization / development of services and ideas, user engagement and satisfaction.
Daily updates, monitoring and content creation.
Coding, online marketing and graphic design developed in close cooperation with partner web bureau.

Social Media for Scandia Housing
Development and management of all social media channels from idea through full execution. Development of strategy, communication and content. Focus on user engagement, dialog and retention as well as promotion for commercial goals.
Strategy based on my B.Sc. thesis “Alterations on BtC relations through strategic use of Facebook” – for enhancing customer satisfaction, engagement and retention.
Daily management, content creation and user dialog.

 

Real Estate Trust website

Real Estate Trust website

Spica Real Estate Trust
Website for new Danish real estate investor trust. Targeting Danish Investors.
Full development of Investor website in cooperation with a Danish web bureau. Development of design, logo and brand with graphic designer. Development and optimization of communication, usability and functionality from idea through full implementation.
Coding, online marketing and graphic design developed in close cooperation with partner web bureau.

 

Plenty of Room Website
For Plenty of Room I was responsible for managing the website development in cooperation with a Danish development bureau and a graphic designer. Even though the website was never really 100% finished before I left I’ve chosen to display a couple of examples here.

 

 

Pen and Ink – Front Page

Pen and Ink – Portfolio

Pen and Ink – About

Pen and Ink – Contact

Pen and Ink website
My personal art portfolio and blog. Fully developed by me in WordPress CMS, including setup, hosting, theme customization, logo, design and communication.
Social media development: Strategy and idea development and development of content. Still in the process of development.

 

Online advertising
Facebook and Online ad

Facebook and Online Christmas ad

Facebook and Online ad

Facebook and Online ad

Examples of two different online Campaigns. Here as Facebook covers.
Developed in-house with marketing assistant, from idea and strategy to full campaign development and development of various graphic, online and offline content.

 

Design, Logos and CVI’s


Logo design

 

Real Estate Logo

Real Estate Logo

 

 

 

 

 

 

 

 

 

Real Estate Logo

Real Estate Logo

 

Real Estate Caption Logo

Real Estate Caption Logo

Real Estate Trust Logo

Real Estate Trust Logo

 

 

 

Plenty of Room - Logo

Plenty of Room – Logo

Plenty of Room - Logo Element

Plenty of Room – Logo Element

 

 

 

 

Pen and Ink developed by me.
Other logo examples created in cooperation with external bureaus and graphic designers.

 

New CVI

CVI - Design Guide

New Corporate Visual Identity, developed in cooperation with advertising agency.
Developed to be in line with company development and brand. Development of new logo, design, color scheme and voice.
Implementation in all online and offline material.
Enhanced brand perception and better understanding go brand identity.

 

 

App design 


Iphone app design

Iphone app develpment and optimizatin.
Management and in-house development of strategy and idea, functionality, navigation and usability.
External coding in a Danish web bureau.

 

Sales Material and Brochures 


HALDORS HUS – SALES BROCHURE
haldors hus brochure

Haldors Hus – Brochure

Sales and Marketing material developed in-house.

LUKSUSPAKKE – SALES BROCHURE

Printed brochure, pdf and dedicated website for the product.
Developed in-house.

REAL ESTATE INVESTMENT TRUST – SALES MATERIAL AND PROSPECTUS

Printed brochure and folder, accompanied by investment events (invitations) and a special website

 

 

Project management, idea generation, strategy and content creation for real estate trust project.
Event coordination and development of offline and online material such as prospectus, folder, business cards, invitation, dedicated website and online marketing etc.
Prospectus brochure and folder developed in-house in cooperation with graphic designer.
Development of legal text in cooperation with external lawyers.

Other paper material

 

Examples of event invitations and business cards developed with external graphic designer and advertising agency to match new CVI and brand identity.

 

 

Marketing Campaigns


Outdoor and Airport Exposure

Examples of Outdoor advertising and billboards. Developed in-house.

 

Campaign targeting private landlords Christmas
Facebook and Online ad

Facebook and Online ad

Christmas Online ad

Christmas Online ad

 

Christmas Campaign

Christmas Campaign

Christmas Online ad

Christmas Online ad

Various material for Christmas campaign. Developed in-house.

Campaing targeting Expats
Facebook and Online ad

Facebook and Online ad

Example from Expat campaign. Developed in-house

 

Campaign targeting private landlords Christmas Special
Billboard ad for Seasonal Campaign

Billboard ad for Seasonal Campaign

Billboard ad for Seasonal Campaign

Billboard ad for Seasonal Campaign

Billboard ad for Seasonal Campaign

Billboard ad for Seasonal Campaign

 

 

 

 

 

 

 

 

 

 

 

Examples from Landlord campaign. Developed in-house.

Please note that I do not have copyright for the featured material. All material strictly serves as examples of my previous work. The material have been developed in cooperation with various graphic designers, web and advertising agencies etc. with the exception of the material featuring Pen & Ink, to which I have full copyright and which is fully developed by me.


 

Tell Me More

If you want to know more you can check out my LinkedIn profile for Resume etc.
Or feel free to contact me on my email or the contact form on the Contact Page

IT-skills

Microsoft and Mac OS
95%
Microsoft Office, Excel, Powerpoint, Word
90%
Photoshop CS6
40%
Wordpress admin and setup
85%
Google Analytics
30%
Facebook, Instagram, You Tube, Twitter
95%
Umbraco CMS system
90%
PI and PLI administration system
90%